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Our tips and behind-the-scenes on branding, video, photo and local SEO.

Illustration comparing Instagram Reels and TikTok 22 July 2026 Reels or TikTok: which one for your business? Both rely on short vertical video, but they do not target the same audience or goals. Here is how to choose, or do both wisely. Réseaux sociauxConseils Illustration about Instagram for restaurants 21 July 2026 Instagram for a restaurant: where to start Your customers choose where to eat while scrolling. Here are the basics to turn your Instagram into a booking machine, without spending your evenings on it. Réseaux sociauxConseils Illustration about the cost of a community manager in Switzerland 20 July 2026 How much does a community manager cost in Switzerland? Freelance, agency or studio: community manager rates vary widely in French-speaking Switzerland. Here are the real ranges and what drives the gaps. Réseaux sociauxConseils Illustration about local SEO in Vevey 18 June 2026 Getting found on Google in Vevey: where to start A shop or SME in Vevey has everything to gain from local SEO. Here are the first simple, concrete levers to climb the rankings. SEOConseils Illustration about brand visual identity 27 May 2026 Why a strong visual identity changes everything A logo is not enough. A real visual identity, coherent and assertive, is what makes a brand recognisable, memorable and trustworthy. BrandingConseils Illustration about video formats for social media 30 April 2026 Three video formats that work on social media Not all videos are equal on social media. Here are three formats that are simple to produce, grab attention and truly serve your brand. VidéoRéseaux sociauxConseils

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