Three video formats that work on social media
Not all videos are equal on social media. Here are three formats that are simple to produce, grab attention and truly serve your brand.
Three video formats work almost every time, in almost any trade: behind the scenes, before / after, and answering a question your customers already ask. None of them needs a big budget or a film crew. On social media a video plays out in the first three seconds, so what matters is the right format at the right time.
1. Behind the scenes
Showing the backstage humanises your brand. A shoot, a workshop, preparing a product: people love seeing how things are made. It is authentic, quick to film, and it creates connection.
2. The “before / after” format
A visual transformation grabs attention instantly. A redesigned space, a rebranded identity, a plated dish: the brain loves understanding change at a glance. Ideal for a Reel or a short TikTok.
3. Answering a question
Take a question your clients often ask and answer it in fifteen seconds. Useful, direct, and it positions you as an expert. A series of these videos can feed an account for months.
The real secret: consistency
A simple format posted every week beats a perfect video posted once a year. If you lack the time to keep up the pace, that is a service we handle at the studio.