Naming and brand name creation
The name is your brand's first word. It had better be right, available and easy to remember.
Finding a brand name seems simple, until you actually try. A good name must be memorable, easy to pronounce, available (trademark and domain) and meaningful. It is a decision that will follow you for years: it deserves better than an idea found one evening.
Kaury Studio supports you with naming from Vevey: exploring directions, checking availability and choosing a name that fits your positioning. We work the name alongside the visual identity, so everything speaks with one voice.
What it includes
Exploring directions
Several naming worlds explored based on your positioning, from the most descriptive to the most evocative.
Availability checked
We check the domain name and existing use to avoid nasty surprises after launch.
Easy to carry
A name that is easy to say, spell and remember, in French and internationally if needed.
Consistent with the brand
The name is designed with the visual identity, for a whole that rings true from the start.
Why care about naming
A bad name is costly: hard to remember, already taken, or ageing poorly. Changing it later means losing the awareness already built. Better to start with a solid name from the outset.
We approach naming methodically, but without jargon: concrete directions, discussed with you, up to a name you carry with pride and that sets the stage for your entire identity.
Frequently asked questions
Do you check the legal availability of the name?
We check the domain name and visible uses. For an official trademark filing, we point you to a specialist if needed.
Does naming include the logo?
They are two complementary services. Naming can be done alone or, ideally, ahead of the logo and identity creation.
What if none of the proposed names suit me?
We move in iterations, discussing each direction. We refine until we find a name that genuinely speaks to you.
Also worth exploring
Got a project in mind?
Tell us about your brand, we reply within 48 hours. Or book 15 minutes on the phone right away.