Brand guidelines and visual identity
A logo is not enough. Guidelines are the rulebook that keeps your brand consistent everywhere, all the time.
Brand guidelines are what turn a logo into a real brand identity. They bring together your colours, typography, visual style and the rules for using them correctly. The result: whether it is you, a printer or a supplier working on your materials, your brand stays recognisable and consistent.
Kaury Studio builds your guidelines from Vevey, based on your logo and your positioning. We define a clear, applicable visual system, not a theoretical document that sleeps in a drawer.
What it includes
Colours and typography
A palette and fonts chosen for your brand, with the exact codes to reproduce them faithfully.
Usage rules
Sizes, spacing, correct and incorrect logo uses: enough to keep your brand from drifting in every direction.
Applications
Concrete application examples (print, web, social) to show the brand in context.
A clear document
A readable, usable guideline designed to be applied, not to impress.
Why brand guidelines
Without guidelines, a brand scatters: each material takes a different shade, a random font, and the whole thing ends up lacking seriousness. Consistency is what makes a brand recognisable and trustworthy.
Guidelines also save time and money: your suppliers know exactly what to do, with no back-and-forth or guesswork. We build them to serve you day to day.
Frequently asked questions
Are guidelines included with the logo?
They can be delivered together or separately. Many clients start with the logo, then add guidelines as the brand grows.
How detailed are the guidelines?
We adapt the level of detail to your size. A small business does not need a fifty-page manual: we deliver what actually serves you.
Can the guidelines evolve later?
Of course. Guidelines live with the brand: we can enrich them as your business grows and diversifies.
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Got a project in mind?
Tell us about your brand, we reply within 48 hours. Or book 15 minutes on the phone right away.