The Singular Club
Full UI/UX design for The Singular Club, a digital experience made for a demanding private circle.
The Singular Club is a private circle that hosts dinners and meetings between its members. Its promise fits in one line, set at the top of the site: turning your connections into capital.
The starting point
A private club has nothing to sell to the general public. Its website does two things: make the right person want to apply, and confirm to members that the house is serious. Anything that felt like an events website was to be avoided.
The process
Three stages: research (mood boards, analysis, sitemap), sketches and wireframes, then interface design and prototype. Every screen was designed for desktop and for mobile.
The interface
Plenty of space, a single typeface (Inter), black, grey and a warm cream. The dinner photos set the mood, the text stays short. The practical pages, contact and terms, got the same care as the home page.
The visuals
