Crush
Four mocktails, one identity and a site where the can is not a photo: it is built in 3D and wears the real print-ready label files.
Crush is a range of four alcohol-free mocktails — Berry, Tropical, Green and Sunset. The job covered the whole chain: the identity, the four labels, and a single page whose only task is to make people want the product.
The can is computed, not photographed
Rather than shooting a packshot, the can is a lathe geometry rebuilt to the real dimensions of a 33 cl format, wearing the actual print files. It turns with the scroll, and switching flavour is a fill that rises inside the can — colour, halo and page background follow it.
Built to hold up everywhere
Without WebGL, or with reduced motion switched on, the 3D is never even downloaded: a CSS can takes over, wearing the same label, and the four flavours return to the normal flow of the document. The content is identical either way — the 3D never carries information on its own.
The visuals
