7ème Ciel
Full visual identity for the 7ème Ciel café, a warm brand world between craft and modernity.
7ème Ciel is a café. The name already promises something: a break that takes you out of the everyday for a moment. The identity had to keep that promise all the way to the cup.
The starting point
In a café, the brand mostly shows up on things you hold: a cup, a pastry bag, a menu. It has to stay recognisable even when the logo is cut off or half hidden by a hand.
The identity
An electric blue on a cream background, a logotype with letters stretched upwards, and a small family of line-drawn characters: a cup, a coffee pot, clouds. They are enough to sign an item when the name is not on it.
The items
Sign, shop window, cups, bags, coasters, table tent and drinks menu. Everything fits in two colours, which keeps printing simple and reorders easy.
The visuals
Théo nailed our packaging design — clean, creative, and on-brand. Super smooth collaboration. Highly recommend!
Thank you for your trust! This project was a real pleasure to design with you.