LetiLibre
LetiLibre supports people looking to find their balance again. Behind the name is a life coach with a gentle, human approach — rooted in nature and focused on what really matters. The brand had to reflect exactly that: serene, sincere, and strong enough to inspire trust at first glance.
We reworked the whole identity, from the visual platform to every communication touchpoint. The logotype plays on softness and breathing space; the palette draws on natural tones — earth, foliage, light — to convey calm and authenticity. The typography, grounded yet warm, carries a message that reassures without ever overdoing it.
What we did
Art direction, logotype and full brand-system design, colour palette and typography, an illustrated world, and a consistent rollout across all communication materials — so that LetiLibre feels aligned everywhere, and its promise is felt before a single word is read.
