Athenis

Athenis is a financial services house: accounts, payments, advice. A sector where everyone ends up looking alike, with navy blue, handshakes and rising curves. The brief was to keep the seriousness people expect from a bank without borrowing that set.

The starting point

The name points to Athena and classical tradition, clients expect stability, and yet the product is very current: an app, cards, payment terminals. The identity had to hold both ends without giving one up.

The mark

The symbol starts from the initial, drawn in a single stroke that closes on itself. It works on its own at app-icon size, and prints just as well on a bank card as on a shipping box.

One blue on black and white

A single electric blue, set on photographs turned black and white. The contrast does the work: the pictures stay sober and the brand always stands out the same way, on the website, in the app and in the presentation video.